James Butler

Evaluator
DISC Type : sdc

Professional Athlete at BC Lions Football Club

Greater Chicago Area, United States

Overview

James Butler is a professional running back for the BC Lions, described by his GM as a "strong leader" and one of the most complete players in the league. He complements his athletic career with a Masters degree from the University of Iowa and a stated interest in B2B sales and leadership.

Originally from Chicago, James is a thoughtful and resilient individual who has written about his journey and the importance of preparing for a career after sports. He is focused on overcoming adversity and applying the lessons learned from his high-performance athletic career to future challenges.

Unique Fact: He wrote an article for the official CFL website titled, "You are more than an athlete, " sharing his perspective on his career journey.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

B2B Sales & Leadership
Explicitly listed as a core professional interest, indicating a focus on post-athletic career development and leveraging his experience in a business context.
High-Performance Mindset
A key part of his professional identity, drawing parallels between the discipline of professional sports and the drive required for success in business and leadership.
Career Transitions
He has publicly shared his thoughts on the challenges and importance of athletes preparing for their next profession after their playing days are over.

Media Appearances

James has no verified media appearances

Work History

1-2025
Professional Athlete at BC Lions Football Club
2-2023 - 12-2024
Professional Athlete at Hamilton Tiger-Cats Football Club
12-2022 - 12-2024
Customer Service/Collections Assistant at SBC Waste Solutions
7-2021 - 4-2023
Professional Athlete for the BC Lions at BC Lions Football Club
1-2020 - 4-2020
Professional Athlete for the Houston Roughnecks at XFL

Education

2017 - 2018
Master's degree from University of Iowa
2014 - 2017
Bachelor's degree from University of Nevada, Reno

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Chicago Area, United States Job Level : N/A Designation : Professional Athlete at BC Lions Football Club
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from James

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can James take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And James

Personality Compatibility


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