James Chapman
Login to view DISC.James is a Senior User Experience Researcher at Boden with a history of managing and conducting research for major retail brands, including John Lewis & Partners. He holds a postgraduate diploma and has specialized training in consumer psychology from the University of the Arts London.
His academic background includes a short course in Consumer Psychology, directly applying principles of human behavior to enhance user experience in a retail context.
Unique fact: James has a specific educational focus on consumer psychology, bridging the gap between user research and the psychological drivers of purchasing decisions.
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