Rachel Squibbs

Commander
DISC Type : D

Senior Marketing Operations/Systems Developer at Rocket

Orlando, Florida, United States

Overview

Rachel is a Marketing and Data Strategy professional with over 15 years of experience in MarTech, CRM, and automation. A graduate of the University of Central Florida, she focuses on leveraging data to enhance campaign effectiveness. Colleagues describe her as smart, ambitious, and talented.

While her professional accomplishments are clear, personal details are not publicly available. Based on her alma mater, she might have an interest in the UCF Knights and college sports.

At a previous role, she developed innovative techniques that increased her companys gross close rate by approximately 400 basis points.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They are not always relationship oriented.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

AI in Marketing
Shared a post about the emergence of synthetic audiences and how AI is shaping the future of marketing, indicating a strong interest in innovative technologies.
Data Intelligence
Authored a post titled "Breaking Down Silos: The Key to Unlocking True Data Intelligence, " showing a focus on data modernization and unified platforms.
MarTech Strategy
Posted about the importance of strategy and team alignment before investing in new MarTech tools, highlighting a belief in process over products.

Media Appearances

Rachel has no verified media appearances

Work History

4-2025
Senior Marketing Operations/Systems Developer at Rocket
3-2021 - 4-2025
Manager of Database Marketing at Hilton Grand Vacations
11-2018 - 3-2021
Associate Manager of CRM Operations at Red Lobster
12-2012 - 11-2018
Senior Database Marketing Analyst at Hilton Grand Vacations
11-2009 - 12-2012
Business Intelligence Analyst at Sears Home Improvement Products

Education

BSBA from University of Central Florida - College of Business Administration
MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 16 Location : Orlando, Florida, United States Job Level : N/A Designation : Senior Marketing Operations/Systems Developer at Rocket
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rachel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rachel take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rachel

Personality Compatibility


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