James Croom

Energizer
DISC Type : I

Senior Director, Chrome & Education Marketing at Google

San Francisco Bay Area, United States

Overview

James is a Senior Director of Marketing at Google with extensive international experience in Europe, Latin America, and the US. He leads global marketing for Chrome and Education, previously focusing on products for small businesses. Colleagues describe him as intelligent, creative, analytical, and personable.

Educated at the London School of Economics, James studied Public Health Economics, Philosophy of Economics, and Philosophy of Science, indicating a deep interest in the intersection of data, systems, and human behavior.

He launched "Getting British Business Online, " a major initiative to help small businesses in the UK leverage the internet for growth.

Personality Overview

Believer

Relationship Oriented

Full Of Energy

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Global Product Marketing
He has led global marketing teams for major Google products, including Chrome, Chrome OS, and AdWords, across Europe, Latin America, and the USA.
Small Business Growth
Previously ran acquisition marketing globally for Google's small business products and launched initiatives to help small businesses get online.
Education Technology
[Predicted] His current role as Senior Director for Chrome & Education Marketing suggests a professional focus on technology's role in learning environments.

Media Appearances

James has no verified media appearances

Work History

3-2022
Senior Director, Chrome & Education Marketing at Google
12-2017
Director, Chrome Marketing at Google
12-2016 - 12-2017
Director, Small Business Marketing at Google
8-2013 - 11-2016
Head of Marketing: Google My Business and AdWords Express at Google
12-2008 - 8-2013
Product Marketing Manager - Small Business at Google

Education

BSc. from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco Bay Area, United States Job Level : N/A Designation : Senior Director, Chrome & Education Marketing at Google
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from James

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can James take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And James

Personality Compatibility


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