James Cundy

Trailblazer
DISC Type : DI

Managing Director, Head of Corporate and Leveraged Finance at HSBC

London, England, United Kingdom

Overview

James Cundy is the Managing Director and Head of Corporate and Leveraged Finance at HSBC UK, leading over 700 professionals. With over 20 years of experience, he specializes in providing bespoke loan and capital market solutions to UK businesses. He is also a Director of HSBCs investment in the British Growth Fund and holds a qualification from the Chartered Institute for Securities & Investment.


He is a Director of HSBCs investment in the British Growth Fund, supporting the growth of UK-headquartered businesses.

Personality Overview

Achievement-Oriented

Values Relationships

Charismatic

They are charming and have the ability to align others behind their decisions.  They will bat for you if they come to believe in you. They like to keep things under control.

Topics They Care About

UK Business Growth
He focuses on supporting UK-headquartered businesses, providing funding and strategic advice to help them invest in people, technology, and service expansion.
International Expansion
He is quoted discussing how HSBC's global footprint is a clear choice for corporates with an international outlook, helping them accelerate growth and mitigate risk.
Supporting Entrepreneurs
He has spoken on the importance of providing entrepreneurs with in-depth market insights and connections to suppliers and buyers, beyond just financial support.

Media Appearances

How Scale-Ups Can Balance Innovation With Profitability. Featured in WIRED (Sponsored)

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Innovative thinking and a clear vision drive business ambition. Featured in HSBC UK – News & Media

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Interview with James Cundy – Managing Director, Head of Corporate and Leveraged Finance, HSBC. Featured in Banking & Finance Magazine (2024 PDF)

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Work History

3-2022
Managing Director, Head of Corporate and Leveraged Finance at HSBC
4-2018 - 3-2023
Managing Director, Head of Structured Finance UK at HSBC
1-2016 - 4-2018
Managing Director, Head of Large Corporate Coverage London HSBC at HSBC

Education

2010 - 2012
Education details unavailable from Association of Corporate Treasurers
2005 - 2006
Chartered Institute for Securities & Investment from The Chartered Institute for Securities & Investment (The CISI)

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director, Head of Corporate and Leveraged Finance at HSBC
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will James move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can James take some risk or not?

  • They can take risks if necessary.

You And James

Personality Compatibility


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