Xavi Ametller Serrat

Inspirer
DISC Type : di

Head of Engineering at Voxel

Banyoles, Catalonia, Spain

Overview

Xavi is a seasoned engineering leader with over 20 years of experience at companies like Microsoft and Criteo. As Head of Engineering at Voxel, he specializes in scaling teams and fostering strong engineering cultures. He holds a Masters in Software Engineering and is described by peers as a personable, skilled, and supportive mentor.

Passionate about teaching, Xavi develops technical courses for platforms like OReilly Media and Skiller Whale, and shares his insights on his personal blog. He actively contributes to the tech community by speaking at events and promoting local workshops, and dedicates his "Freelance Fridays" to consulting.

He has a unique philosophy that "Tests are bets, " viewing software tests as investments against future uncertainty, a concept he has presented in public talks.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Decisive

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Technical Coaching
An official Samman Technical Coach, he frequently writes and speaks about the craft, including appearances on podcasts to discuss the role's impact within tech organizations.
Software Testing Philosophy
He authored the concept "Tests are bets" and delivered a webinar on the topic, exploring the economic value and strategy behind when and how much to test.
Engineering Culture
A core focus of his role is cultivating strong, product-minded cultures. He has commented publicly in support of manifestos that encourage psychological safety and curiosity.

Media Appearances

Xavi has no verified media appearances

Work History

1-2024
Head of Engineering at Voxel
7-2022 - 1-2024
Technical Coach at Sunweb Group
11-2021 - 7-2022
Senior Software Developer at Criteo
11-2019 - 1-2021
Course Developer and Instructor at O'Reilly Media
10-2019 - 11-2021
Tech Manager at LIFULL Connect

Education

2007 - 2008
Master in Software Engineering from Universitat Politècnica de Catalunya
1999 - 2004
Computer Engineer from Universitat Autònoma de Barcelona

More Information

Social Presence :

Prographics :

Exp : 5 Location : Banyoles, Catalonia, Spain Job Level : Mid-senior Designation : Head of Engineering at Voxel
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Insights For Selling To Xavi

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Xavi is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Xavi

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Xavi move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Xavi take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Xavi

Personality Compatibility


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