James Dallas

Observer
DISC Type : ci

CEO at Openfield Agriculture Ltd

Colsterworth, England, United Kingdom

Overview

James Dallas is the CEO of Openfield Agriculture Ltd, Britain’s largest grain marketing co-operative. An experienced leader in the food and agriculture sectors, he has a strong track record of delivering growth and building relationships with major retailers. He holds a Higher National Diploma in Agriculture from the University of Aberdeen and previously led a $75 million US business.

Originally from Harare, Zimbabwe, James has broad international experience, having also worked in South Africa and California. During his A Levels, he was active in several sports, including rugby, tennis, and boxing, showcasing a competitive and disciplined nature. This background complements his professional drive in challenging business environments.

Since becoming CEO in 2013, he has focused on simplifying the business and enhancing service, significantly improving Openfields market position and profitability.

Personality Overview

Value Driven

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Agricultural Cooperatives
As CEO of the UK's only national grain co-operative, he is focused on delivering value, transparency, and marketing expertise to its 4, 000 farmer members.
Food Supply Chain
He emphasizes creating end-to-end relationships between farmers and major food and drink manufacturers to improve efficiency, transparency, and security of supply.
Market Volatility
He frequently discusses managing risks for farmers related to commodity prices, inflation, exchange rates, and geopolitical events like the war in Ukraine.

Media Appearances

James has no verified media appearances

Work History

4-2013
CEO at Openfield Agriculture Ltd
1-2011 - 3-2013
Managing Director at GMondini-ULMA ltd
2-2008 - 9-2010
Director at 2Sisters Food Group
Regional Managing Director at Grampian Country Food Group
Sales Director at Norvite

Education

2003 - 2003
Leadership and Strategy Program from Hult Ashridge Executive Education
1986 - 1990
Higher National Diploma Agriculture from University of Aberdeen

More Information

Social Presence :

Prographics :

Exp : 17 Location : Colsterworth, England, United Kingdom Job Level : Leadership Designation : CEO at Openfield Agriculture Ltd
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from James

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to analyze well and then make their decisions.
  • Can James take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And James

Personality Compatibility


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