James Dyer
Login to view DISC.James Dyer is the Chief Marketing Officer and Commercial Director at Cinca, a healthy snack brand, where he leads strategy across Mexico and the U. S. His expertise lies at the intersection of marketing, business development, and innovation. A graduate of The Wharton Schools executive program, he previously developed branded content integrations at Warner Bros. Discovery.
He is passionate about the power of AI to transform marketing and search, actively following how platforms like ChatGPT are creating new opportunities for brand positioning. He also values building strong professional communities and creating shared value among industry leaders.
He was recently recognized in "The List Marketing Leadership 2025" by Merca2. 0, highlighting him as a top talent in the industry.
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