James Dyer

Commander
DISC Type : D

Chief Marketing Officer & Commercial Director at CINCALIMENTOS

Mexico City, Mexico

Overview

James Dyer is the Chief Marketing Officer and Commercial Director at Cinca, a healthy snack brand, where he leads strategy across Mexico and the U. S. His expertise lies at the intersection of marketing, business development, and innovation. A graduate of The Wharton Schools executive program, he previously developed branded content integrations at Warner Bros. Discovery.

He is passionate about the power of AI to transform marketing and search, actively following how platforms like ChatGPT are creating new opportunities for brand positioning. He also values building strong professional communities and creating shared value among industry leaders.

He was recently recognized in "The List Marketing Leadership 2025" by Merca2. 0, highlighting him as a top talent in the industry.

Personality Overview

Very Quick

Impact-Driven

Risk-Taker

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Healthy Snack Industry
Leads Cinca's growth in the "clean-label, better-for-you" snack category, recently expanding into gourmet and healthy aisles in major discount chains.
Brand Strategy
His background includes developing branding strategies for major partners at Warner Bros. Discovery and now leads the brand vision for Cinca.
AI in Marketing
He has shared insights on how AI engines like ChatGPT are becoming the new search standard and the importance of adapting brand strategy accordingly.

Media Appearances

James has no verified media appearances

Work History

11-2023
Chief Marketing Officer & Commercial Director at CINCALIMENTOS
3-2025
Founding Aimer at AIM+B Consulting
6-2023 - 12-2024
Creative Brand Solutions PL at Warner Bros. Discovery
11-2021 - 6-2023
Country Manager at HUINCA CINE
1-2016 - 10-2021
Co-Founder & Head of Operations at Passport Studio Mx

Education

1-2023 - 5-2023
Executive Presence and Influence Course from The Wharton School
11-2023 - 3-2025
Master's degree from Founderz

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City, Mexico Job Level : Leadership Designation : Chief Marketing Officer & Commercial Director at CINCALIMENTOS
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from James

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will James move?

  • If convinced, they can reach decisions quite fast.
  • Can James take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And James

Personality Compatibility


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