James East

Examiner
DISC Type : cs

Global VP and Head of Auterion UK at Auterion

United Kingdom

Overview

James is a technology and growth leader with a history in the British Army, finance, and the tech sector. Currently the Head of Auterion UK, he focuses on scaling the use of autonomous systems. He has a background in leading technical teams and developing go-to-market strategies for sustainable revenue growth, stemming from his education at the Royal Military Academy Sandhurst.

Demonstrating significant personal drive, James is undertaking an extreme endurance challenge, crossing 230km of the Arctic Circle. This fundraising effort for mental health highlights his commitment to causes outside of his professional life and showcases his resilience in harsh conditions.

He is currently training to cross 230km of the Arctic Circle where daytime temperatures can be as low as -40 degrees.

Personality Overview

Unexpressive

Tough To Convince

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Autonomous Systems
Heads the UK expansion for Auterion, a leading provider of operating systems for drones and autonomous vehicles, and showcases their capabilities to the UK Ministry of Defence.
Defence Technology
His career includes the British Army and scaling the defence and national security arm of the tech firm Improbable, focusing on getting technology to military end-users.
Go-to-Market Strategy
At Improbable, he successfully led the GtM strategy to establish and grow a new technology business in a crowded market, managing sales, marketing, and business development.

Media Appearances

Auterion expands to the UK and welcomes James East as UK General Manager. Featured in Auterion (official website)

See Now

Work History

1-2025
Global VP and Head of Auterion UK at Auterion
1-2024 - 1-2025
Director at CT Group
7-2016 - 12-2023
Growth and Commercial Director at Improbable
2-2015 - 7-2016
Risk and Operations at Goldman Sachs
9-2007 - 2-2015
UK Military at British Army

Education

2009 - 2010
Leadership and Strategic Studies from Royal Military Academy Sandhurst
2006 - 2009
Bachelor's Degree from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Senior Designation : Global VP and Head of Auterion UK at Auterion
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from James

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can James take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And James

Personality Compatibility


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