James is the Managing Director of SW Food Group, specializing in scaling food and beverage operations. He was pivotal at PerfectTed, leading the supply chain as the company grew from ~£200k to ~£40M in revenue, becoming the UKs fastest-growing founder-led business in 2024. He holds a BSc in Business Administration from the University of Bath.
He has a keen interest in networking with other operations leaders to share insights and tackle the challenges associated with scaling a business. His professional focus suggests a deep interest in market trends within the food and beverage industry, particularly companies like Brakes UK and Booker.
He successfully guided PerfectTeds operations and supply chain through a period of explosive growth, increasing revenue by nearly 200x.
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