James G.

Enthusiast
DISC Type : i

Managing Director at SW Food Group LTD

London, England, United Kingdom

Overview

James is the Managing Director of SW Food Group, specializing in scaling food and beverage operations. He was pivotal at PerfectTed, leading the supply chain as the company grew from ~£200k to ~£40M in revenue, becoming the UKs fastest-growing founder-led business in 2024. He holds a BSc in Business Administration from the University of Bath.

He has a keen interest in networking with other operations leaders to share insights and tackle the challenges associated with scaling a business. His professional focus suggests a deep interest in market trends within the food and beverage industry, particularly companies like Brakes UK and Booker.

He successfully guided PerfectTeds operations and supply chain through a period of explosive growth, increasing revenue by nearly 200x.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Scaling Operations
He led operations during PerfectTed's hyper-growth phase and has expressed a desire to connect with other leaders facing similar scaling challenges.
FMCG Supply Chain
His entire career, from beverage companies to his current food group, is rooted in managing and optimizing the supply chain for fast-moving consumer goods.
Building Ops Teams
He has been actively and repeatedly involved in hiring for crucial operations and supply chain roles, showing a focus on attracting the right talent for growth.

Media Appearances

James has no verified media appearances

Work History

9-2025
Managing Director at SW Food Group LTD
1-2023 - 7-2025
Senior Operations Manager at PerfectTed
6-2022 - 9-2022
Interim Projects Manager at Bottled and Canned Ltd
6-2020 - 1-2022
Operations Manager at Bottled and Canned Ltd

Education

2019 - 2024
BSc Business Administration from University of Bath
2017 - 2019
A-Levels from Exeter School

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at SW Food Group LTD
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from James

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can James take some risk or not?

  • If it seems really necessary, they can take small risks.

You And James

Personality Compatibility


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