James Ginther

Researcher
DISC Type : Cs

Director of Sales at AVI-SPL Canada

Toronto, Ontario, Canada

Overview

James Ginther is the Director of Sales at AVI-SPL Canada, a veteran sales and marketing professional focused on empowering teams and leading by example. He leverages his marketing degree from the University of Saskatchewan and numerous technology certifications to drive sales operations and foster vendor partnerships.

Outside of his professional role, James is involved in his community, having contributed to non-profit endeavors by engaging the public with new ideas. He has also pursued further education in Indigenous studies, showing a commitment to continuous learning and cultural understanding.

He holds multiple recent certifications in specific collaboration technologies from Microsoft Teams, Cisco, and Logitech.

Personality Overview

Perfectionist

Detail Oriented

ROI Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Unified Communications
His recent certifications and social media posts focus heavily on Unified Communications as a Service (UCaaS), particularly involving Microsoft Teams Rooms.
Sales Leadership
He believes in overcoming challenges by being transparent, empowering teams, and leading by example, a philosophy he applies in his Director role.
Community Engagement
A recommendation highlights his effectiveness in working with non-profit organizations to engage the public and develop new solutions for the community.

Media Appearances

James has no verified media appearances

Work History

10-2021
Director of Sales at AVI-SPL Canada
3-2018 - 10-2021
Branch Manager - Saskatchewan at AVI-SPL Canada
8-2014 - 3-2018
Senior Business Development Manager at Staples Advantage Canada
2004 - 2013
Sales & Marketing Manager at Canadian Community Reading Plan
Sales & Marketing Manager at Canadian Community Reading Plan

Education

2021
Indigenous Canada from University of Alberta
College of Commerce - Marketing from University of Saskatchewan
Indigenous Canada from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 21 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Sales at AVI-SPL Canada
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from James

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can James take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And James

Personality Compatibility


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