James Hayes in

James Hayes

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GTM Lead at Artisan
📍 London, England, United Kingdom

James is a Go-to-Market Lead at Artisan, specializing in AI-driven business development. A high-performing sales professional with a track record of closing over 200 deals and generating millions in ARR, he holds Masters degrees from both the University of Cambridge and the University of Oxford.

Outside of his sales career, James is a published author, having written a novel based on his university experiences. He is also a fan of professional darts, drawing parallels between the sport and his own professional milestones.

Unique fact: He wrote and published his debut novel, "The Lies Behind Cambridge Minds, " which explores the social complexities of student life.

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Experience
6 Years
Current Role
GTM Lead
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics James cares about

AI in Sales
As a lead for Artisan's AI BDR, Ava, he is focused on helping organizations automate business development and unlock new growth opportunities.
Go-to-Market Strategy
He is the first GTM Lead for Artisan in EMEA, responsible for building the company's pipeline and growth strategy from the ground up in the region.
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Career

Work history

2-2025
GTM Lead
Artisan
8-2024
Senior Account Executive
Artisan
8-2024 - 2-2025
Founding Account Executive
Artisan
10-2023 - 8-2024
Enterprise Account Executive
Meltwater
11-2022 - 10-2023
Mid-Market Account Executive
Navan
In the press

Media appearances

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Education
2023 - 2024
Master of Arts - MA
University of Cambridge
2020 - 2021
Sociology MSc
University of Oxford
10-2017 - 7-2020
Bachelor of Arts - BA
University of Cambridge
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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