James Lake

Examiner
DISC Type : cs

Managing Director at JLC Distribution

Bristol, England, United Kingdom

Overview

James Lake is the founder and Managing Director of JLC Distribution, a leading international distributor of IT peripherals and hardware. He is an experienced business leader with skills in negotiation, sales, and management, focused on serving IT resellers in the UK, Europe, and North America.

Outside of work, James is an active martial artist, training in Brazilian Jiu-Jitsu and competing in tournaments. He also uses video games, specifically Rocket League on a PS5, as a way to de-stress and relax, keeping consoles in both his UK and Dutch offices.

He founded JLC Distribution at the age of 18, starting the business with a £15, 000 loan from his father.

Personality Overview

Process Oriented

Tough To Convince

Status Quo Seeker

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

European Expansion
He is actively growing JLC Distribution into Europe, having established a Dutch office and hired staff to focus specifically on the French market.
Company Culture
He expresses pride in employee longevity, with several staff members reaching ten years of service, and emphasizes a "people first" approach to business.
Entrepreneurship
He started his company at 18 with a small loan, demonstrating a long-standing passion for building a business from the ground up.

Media Appearances

James has no verified media appearances

Work History

10-2010
Managing Director at JLC Distribution
10-2010 - 2-2020
Non Executive Director at Jammy Lizard

Education

2000 - 2005
Education details unavailable from Backwell Comprehensive
Education details unavailable from Backwell Comprehensive

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at JLC Distribution
URL has been copied!

Insights For Selling To James

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from James

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can James take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And James

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.