James LaLonde

Trailblazer
DISC Type : ID

VP of Marketing at Wahoo Fitness

Atlanta Metropolitan Area, United States

Overview

James has no verified overview

Personality Overview

Values Relationships

Charismatic

Informal

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

James has no verified topics they care about

Media Appearances

James has no verified media appearances

Work History

10-2025
VP of Marketing at Wahoo Fitness
9-2023 - 6-2025
VP of Marketing at buycycle.
5-2022 - 1-2023
Director of Marketing at Zwift
8-2018 - 5-2022
Director of Growth Marketing at Zwift
5-2014 - 6-2015
Brand Consultant at InGoodTaste

Education

Bachelor of Applied Science (BASc) from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 7 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : VP of Marketing at Wahoo Fitness
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will James move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can James take some risk or not?

  • If necessary, they will be ready to take risks.

You And James

Personality Compatibility


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