James LaLonde in

James LaLonde

Trailblazer · DISC type ID
VP of Marketing at Wahoo Fitness
📍 Atlanta Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
VP of Marketing
Job Level
Senior
Location
Atlanta Metropolitan Area, United States
Personality Overview

How James shows up

Values Relationships
Charismatic
Informal

They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions. If they come to believe in your value proposition, they will be your champion.

Priorities

Topics James cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2025
VP of Marketing
Wahoo Fitness
9-2023 - 6-2025
VP of Marketing
buycycle.
5-2022 - 1-2023
Director of Marketing
Zwift
8-2018 - 5-2022
Director of Growth Marketing
Zwift
5-2014 - 6-2015
Brand Consultant
InGoodTaste
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Applied Science (BASc)
University of Wisconsin-Milwaukee
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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