James Norton

Trailblazer
DISC Type : ID

VP Engineering at Birdie

Elstree, England, United Kingdom

Overview

James Norton is the VP of Engineering at Birdie, an experienced technologist passionate about building great teams and developing talent. He previously led engineering departments of over 80 people at Cazoo, focusing on strategic alignment and agile practices. Colleagues describe him as a highly skilled, astute, and professional leader.

He is considered a master of the JavaScript language with a stronger understanding of back-end architecture than many of his front-end developer peers.

Personality Overview

Values Relationships

Friendly But Fast

Charismatic

A combination of speed and relationship gets the best response from them.  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Developing Tech Talent
His personal introduction highlights a passion for building great teams and developing awesome talent to deliver high-quality software.
Scaling Tech Teams
As Engineering Director at Cazoo, he led a department of 80 engineers, architects, and quality engineers distributed across three countries.
Tech for Social Good
His recent career focuses on mission-driven companies, including transforming elderly care at Birdie and promoting fair trade in emerging markets at RedCloud.

Media Appearances

James has no verified media appearances

Work History

6-2025
VP Engineering at Birdie
9-2024 - 5-2025
VP Product Engineering at RedCloud
11-2022 - 6-2024
Engineering Director at Cazoo
3-2020 - 11-2022
Head of Engineering at Cazoo
11-2019 - 2-2020
Software Engineering Manager at Habito

Education

Education details unavailable from Woodhouse Sixth Form College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Elstree, England, United Kingdom Job Level : Senior Designation : VP Engineering at Birdie
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can James take some risk or not?

  • If necessary, they will be ready to take risks.

You And James

Personality Compatibility


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