James Sia

Judge
DISC Type : Dc

Head of Strategic Alliances at Sherweb

Montreal, Quebec, Canada

Overview

James Sia is the Head of Strategic Alliances at Sherweb, where he leverages his expertise in strategic partnerships, negotiation, and partner management. A McGill University graduate, his career includes key strategy roles at TELUS. Colleagues frequently describe him as proactive, dedicated, and detail-oriented.

Outside of his professional life, James was active in multiple student associations during university. His participation in intramural basketball and volleyball suggests an appreciation for teamwork and sports, interests that likely extend beyond his college years.

He has a proven ability to build and define partner onboarding processes from the ground up.

Personality Overview

Demanding

Features Driven

Generally Skeptic

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Strategic Alliances
His career progression, culminating in his current role as Head of Strategic Alliances at Sherweb, shows a deep focus on building and managing key partner relationships.
Channel Growth
He is focused on enabling growth for partners, particularly Managed Service Providers (MSPs) and Independent Software Vendors (ISVs), through Sherweb's marketplace.
Go-to-Market Strategy
Previously developed go-to-market strategies with major partners like Cisco and VMware while working as a Strategy Manager at TELUS.

Media Appearances

James has no verified media appearances

Work History

11-2023
Head of Strategic Alliances at Sherweb
4-2023 - 11-2023
Team Lead Product Manager - UC/Infrastructure/Continuity at Sherweb
4-2022 - 3-2023
Team Lead Product Manager – Marketplace Solutions at Sherweb
2-2022 - 4-2022
Senior Strategy Manager at TELUS Business
7-2017 - 2-2022
Strategy Manager at TELUS Business

Education

2004 - 2007
BCom from McGill University
Education details unavailable from Marianopolis College
Education details unavailable from Loyola High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Montreal, Quebec, Canada Job Level : Mid-senior Designation : Head of Strategic Alliances at Sherweb

Interested in

Sports

Intramural Volleyball, Intramural Basketball

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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from James

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can James take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And James

Personality Compatibility


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