Jenniton Silva Lobo

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DISC Type : d

Vice President & Head – Store Operations (West & North India) at Croma

Mumbai, Maharashtra, India

Overview

Jenniton Silva Lobo is a retail leader with over two decades of experience, currently serving as Vice President & Head of Store Operations at Croma. He drives P&L and business strategy across West, Central, and North India. Colleagues describe him as a strategic, consistent, and approachable leader with a mastery of retail operations.

He demonstrates a strong interest in continuous personal and professional development. This is highlighted by his recent completion of courses focused on improving interpersonal skills and effective leadership in virtual environments, such as "How to Be Both Assertive and Likable. "

He orchestrated one of the largest zonal expansions in Croma’s history, scaling the network from 55 to over 200 stores across five states.

Personality Overview

Self-Confident

Vision Oriented

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Retail Operations
His entire career is focused on retail operations, with an emphasis on blending strategic clarity with operational discipline to create scalable systems.
Leadership Empowerment
He focuses on building leaders and empowering teams. His posts emphasize the critical role of the store manager in driving performance and business success.
Strategic Expansion
He has a proven track record of scaling growth, having led the expansion of his Croma zone from 55 to over 200 stores in Western and Central India.

Media Appearances

Jenniton has no verified media appearances

Work History

1-2025
Vice President & Head – Store Operations (West & North India) at Croma
4-2018 - 12-2024
Business Manager – Zonal Operations (Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh) at Croma
6-2010 - 3-2018
Cluster Manager – Mumbai Region at Croma
12-2005 - 1-2008
Store Manager – Operations at HyperCITY Retail (India) Ltd.

Education

2003 - 2005
Master of Business Administration (MBA) from Western Sydney University
1998 - 2002
Bachelor's degree from Karnatak University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Vice President & Head – Store Operations (West & North India) at Croma
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Insights For Selling To Jenniton Silva

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenniton Silva is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jenniton Silva

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jenniton Silva move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jenniton Silva take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jenniton Silva

Personality Compatibility


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