Jenniton Silva Lobo in

Jenniton Silva Lobo

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Vice President & Head – Store Operations (West & North India) at Croma
📍 Mumbai, Maharashtra, India

Jenniton Silva Lobo is a retail leader with over two decades of experience, currently serving as Vice President & Head of Store Operations at Croma. He drives P&L and business strategy across West, Central, and North India. Colleagues describe him as a strategic, consistent, and approachable leader with a mastery of retail operations.

He demonstrates a strong interest in continuous personal and professional development. This is highlighted by his recent completion of courses focused on improving interpersonal skills and effective leadership in virtual environments, such as "How to Be Both Assertive and Likable. "

He orchestrated one of the largest zonal expansions in Croma’s history, scaling the network from 55 to over 200 stores across five states.

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Experience
17 Years
Current Role
Vice President & Head – Store Operations (West & North India)
Job Level
Senior
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jenniton cares about

Retail Operations
His entire career is focused on retail operations, with an emphasis on blending strategic clarity with operational discipline to create scalable systems.
Leadership Empowerment
He focuses on building leaders and empowering teams. His posts emphasize the critical role of the store manager in driving performance and business success.
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Career

Work history

1-2025
Vice President & Head – Store Operations (West & North India)
Croma
4-2018 - 12-2024
Business Manager – Zonal Operations (Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh)
Croma
6-2010 - 3-2018
Cluster Manager – Mumbai Region
Croma
12-2005 - 1-2008
Store Manager – Operations
HyperCITY Retail (India) Ltd.
In the press

Media appearances

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Education
2003 - 2005
Master of Business Administration (MBA)
Western Sydney University
1998 - 2002
Bachelor's degree
Karnatak University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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