James Skinner
Login to view DISC.James is a digital transformation leader with 25 years of experience driving e-commerce and content strategy for major global brands like Dyson, Specsavers, and Boots Opticians. He holds a Bachelor of Engineering and is a Certified Scrum Master. Colleagues describe him as supportive, empowering, and focused on delivering value.
Outside of his professional life, James is a father with a good sense of humor, joking about wearing his "best Dad shirt" for a photoshoot. He seems to enjoy popular UK television shows like Gogglebox and Love Island, and also likes unboxing new technology.
He helped transform Dysons e-commerce into a £1bn global D2C business and grew Specsavers online appointment bookings to over one million per month.
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DISC behavioral profile
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