James Steel

Commander
DISC Type : D

Founder, Digital Steel at Digital Steel

Manchester Area, United Kingdom

Overview

James Steel is the founder of Digital Steel, a video agency focused on human-centric content for the tech and MSP ecosystem. He leverages over 20 years of channel experience to build trust at scale. Colleagues praise him as a creative, authentic, and passionate marketer who excels at collaboration.

He hosts "Harvest! The MSP Sales Show, " a podcast dedicated to helping Managed Service Providers increase profitability from their existing customer base.

Personality Overview

Strong-Willed

Decisive

Candid & Clear

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

Human-centric Video
His company and personal brand are built on the philosophy of bringing the humans within a business to the forefront through video content to build trust.
MSP Sales Strategy
He hosts the "Harvest! " podcast, which specifically explores how Managed Service Providers can grow profits from existing customers rather than focusing only on new logos.
Customer Storytelling
He is a strong advocate for turning customer success stories into powerful marketing assets, having run sessions on this topic for industry communities like IT Nation.

Media Appearances

James has no verified media appearances

Work History

9-2025
Founder, Digital Steel at Digital Steel
1-2025
Host at Harvest! The MSP Sales Show
4-2024 - 10-2025
Channel Chief at Salesbuildr
4-2022 - 4-2024
Senior Partner Community Advocate | Akamai Cloud Computing Services at Akamai Technologies
10-2021 - 10-2024
Executive Council Leader at CompTIA

Education

2013 - 2014
CIM CAM Diploma from Oxford College of Marketing
1998 - 2001
Bachelor's Degree from Buckinghamshire New University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : Founder, Digital Steel at Digital Steel
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from James

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will James move?

  • If convinced, they can reach decisions quite fast.
  • Can James take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And James

Personality Compatibility


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