James Thorburn

Energizer
DISC Type : I

CEO at Appello UK

London, England, United Kingdom

Overview

James Thorburn is a growth-oriented CEO currently leading MedTech firm Appello UK. He has a history of scaling private equity-backed businesses, notably expanding a healthcare company from £100m to £400m. An alumnus of the University of Cambridge, he has also managed large-scale turnarounds and public sector contracts at Serco and De La Rue.

He successfully led the bid for and delivery of De La Rues £400m contract for the new UK passport.

Personality Overview

Informal

Relationship Oriented

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Private Equity Growth
Has a strong track record of leading private equity-backed companies, including growing a community care business from c£100m to £400m over six years.
MedTech & HealthTech
Currently leads Appello UK, which provides life-saving alarm and remote monitoring services, placing him at the forefront of technology-enabled care.
Public Sector Contracts
Managed major government contracts at Serco (Justice & Immigration) and successfully delivered De La Rue's £400m UK passport project.

Media Appearances

James has no verified media appearances

Work History

11-2023
CEO at Appello UK
5-2017 - 10-2023
CEO at City & County Healthcare Group
9-2015 - 4-2017
Director of Serco Justice & Immigration Centre of Excellence at Serco - a world of experience
9-2013 - 9-2015
Managing Director, Home Affairs at Serco - a world of experience
3-2013 - 8-2013
Community Services Partnership Director at Serco - a world of experience

Education

1993 - 1996
Law & Philosophy from University of Cambridge
1987 - 1992
Education details unavailable from Ampleforth College

More Information

Social Presence :

Prographics :

Exp : 28 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at Appello UK
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from James

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can James take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And James

Personality Compatibility


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