James Thornett

Enthusiast
DISC Type : i

Executive Director, Product & Technology at ELVIS

United Kingdom

Overview

James is a customer-obsessed product and technology leader with over 20 years of experience scaling businesses across B2B, B2C, and the public sector. He specializes in setting strategy, building high-performing teams, and delivering impactful digital platforms. He holds a BSc from the University of Birmingham and is a Certified Scrum Master.

Outside of his executive roles, James has a significant passion for football. This interest extends beyond spectatorship, as he has invested time and effort into formally developing his skills in team strategy and development by earning a coaching license from UEFA.

Unique fact: He holds a UEFA B Licence for football coaching.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Customer Experience
His career focus is on growing businesses through great user experiences, and he has held roles like Executive Director, Customer Experience.
Product Leadership
He has extensive experience building and coaching product and design teams, comfortable with setting strategy and helping teams deliver impactful work.
Generative AI
He has publicly shared insights on how businesses can use generative AI to create user experiences that are both effective and well-received.

Media Appearances

James has no verified media appearances

Work History

2-2026
Executive Director, Product & Technology at ELVIS
11-2024 - 2-2026
Executive Director, Product & Technology at House 337
2-2023 - 11-2024
Executive Director, Customer Experience at House 337
10-2022 - 11-2022
Head of Product, Design and Delivery at Rebellion Defense
11-2020 - 10-2022
Product Lead, UK at Rebellion Defense

Education

1995 - 1998
2:1(Hons) BSc from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Senior Designation : Executive Director, Product & Technology at ELVIS
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from James

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can James take some risk or not?

  • If it seems really necessary, they can take small risks.

You And James

Personality Compatibility


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