James Turner (FMRS)

Go-getter
DISC Type : d

Host at Research Revolutionaries Podcast

United Kingdom

Overview

James Turner, known as JT, is the Founder and CEO of Delineate, a firm dedicated to modernizing market research with real-time data. With over 25 years of experience and a BEng from the University of Nottingham, colleagues describe him as a visionary, innovator, and a pioneer in consumer insights.

Outside of Delineate, James lives in rural Wales with his husband and their cat, Rosie. He actively engages with the local Ceredigion community, where his company is based, participating in and supporting local events and initiatives.

He was named an inaugural Insight250 Legend, an honor recognizing industry experts who have made a long-standing, indelible impact on market research.

Personality Overview

Direct & Candid

Challenger

Fast-Paced

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Research Revolution
Aims to bring research into the 21st century by challenging traditional, slow methods and advocating for real-time, technology-driven consumer data and insights.
Future of ResTech
Hosts the "Research Revolutionaries" podcast, exploring how AI, machine learning, and other technologies are creating a new, tech-enabled data ecosystem for market research.
Challenging Brand Tracking
Frequently discusses the need to move beyond conventional, "broken" brand tracking and vanity metrics toward evaluating true campaign levers and impact.

Media Appearances

DELINEATE – James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine‑driven insights for real‑time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.. Featured in Apple Podcasts

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Delineate CEO sets up podcast. Featured in Research Live

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Interview With James Turner of Delineate. Featured in Greenbook

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Work History

3-2024
Host at Research Revolutionaries Podcast
8-2023
Board Member - MRQSAB at Market Research Society (MRS)
4-2023
Founder & CEO at Delineate
4-2022 - 9-2024
Committee Member at Association for Survey Computing (ASC)
9-2021 - 4-2023
Founder & President at Delineate

Education

9-1994 - 7-1997
BEng from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Kingdom Job Level : Leadership Designation : Host at Research Revolutionaries Podcast
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from James

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will James move?

  • Their decision making speed is somewhere in the middle.
  • Can James take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And James

Personality Compatibility


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