James Wheatcroft
Enigma · DISC type cidJames is a senior commercial leader at Accor, responsible for the global brand management and guest experience for midscale and economy brands like Novotel, Mercure, and ibis. With over 20 years of experience, he focuses on brand transformation and creating data-led cultures. He holds an MA from Brunel University of London.
He is an active industry voice, serving as the Chair of the Marketing & Branding Advisory Board for HSMAI Europe. He is passionate about promoting industry best practices and fostering innovation, particularly around sustainability, talent development, and creating authentic, locally-inspired guest experiences across the hospitality sector.
Unique fact: His diverse background includes experience in the biotech, professional services, and FMCG sectors before he dedicated over a decade to hospitality.
Read the full overview →How James shows up
They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are generally strong communicators and are not easy to convince.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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