James Williams
Evaluator · DISC type DScJames is a purpose-led growth leader with over 25 years of experience scaling businesses and leading campaigns in the sports and FMCG sectors. He notably architected the $375M+ commercial legacy for Coca-Colas Tokyo 2020 activation and is now the Founder of Ikigai Partners. People who have worked with him describe him as inspiring and consumer-centric.
Outside of his primary professional roles, James is dedicated to social impact and inclusion. He serves as the Chair for The Good Company People, a charity tackling loneliness, and is on the DE&I Advisory Board for Aquatics GB. He believes his dyslexia has sharpened his ability to think differently.
After caring for his mother following her dementia diagnosis, James shifted his global career to focus on connection and community.
Read the full overview →How James shows up
They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service
Topics James cares about
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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