James Williams

Evaluator
DISC Type : DSc

Founder at Ikigai Partners

London, England, United Kingdom

Overview

James is a purpose-led growth leader with over 25 years of experience scaling businesses and leading campaigns in the sports and FMCG sectors. He notably architected the $375M+ commercial legacy for Coca-Colas Tokyo 2020 activation and is now the Founder of Ikigai Partners. People who have worked with him describe him as inspiring and consumer-centric.

Outside of his primary professional roles, James is dedicated to social impact and inclusion. He serves as the Chair for The Good Company People, a charity tackling loneliness, and is on the DE&I Advisory Board for Aquatics GB. He believes his dyslexia has sharpened his ability to think differently.

After caring for his mother following her dementia diagnosis, James shifted his global career to focus on connection and community.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Purpose-Led Growth
His current founder and advisory roles focus on consulting for purpose-led growth, reflecting a core principle of his professional philosophy.
Global Sports Marketing
He led marketing and sponsorship for Coca-Cola across three Olympic Games, including London 2012, Rio 2016, and Tokyo 2020.
Sustainable FMCG
As a Non-Executive Director for oat milk disruptor MYOM, he advises on sustainable growth and go-to-market strategy for consumer brands.

Media Appearances

James has no verified media appearances

Work History

10-2023
Founder at Ikigai Partners
6-2024
Chair of the Board of Trustees at The Good Company People
11-2023
Non Executive Director at MYOM
11-2023
UK Country Chair at Virtual Advisory Board (VAB)
2-2024
Independent Member, DE&I Advisory Board at Aquatics GB

Education

BA Hons from Nottingham Trent University
Higher National Diploma from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Ikigai Partners
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from James

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can James take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And James

Personality Compatibility


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