James Williams
Login to view DISC.James is a purpose-led growth leader with over 25 years of experience scaling businesses and leading campaigns in the sports and FMCG sectors. He notably architected the $375M+ commercial legacy for Coca-Colas Tokyo 2020 activation and is now the Founder of Ikigai Partners. People who have worked with him describe him as inspiring and consumer-centric.
Outside of his primary professional roles, James is dedicated to social impact and inclusion. He serves as the Chair for The Good Company People, a charity tackling loneliness, and is on the DE&I Advisory Board for Aquatics GB. He believes his dyslexia has sharpened his ability to think differently.
After caring for his mother following her dementia diagnosis, James shifted his global career to focus on connection and community.
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