Jamie Apostolou

Enthusiast
DISC Type : i

CEO at Second Home

London, England, United Kingdom

Overview

Jamie Apostolou is the CEO and co-owner of Second Home, a creative workspace with locations in London and Lisbon. With over 20 years of experience, he is passionate about the intersection of design, architecture, and brand in creating community. He successfully led a management buyout to turn around the company post-Covid.

Outside of work, Jamie is a photographer and painter who finds inspiration in travel, art, and experiencing new cultures. He and his family relocated from Los Angeles to Lisbon, a move that has deeply influenced his appreciation for quality of life and discovering places with historical character.

Interesting fact: His first job was as an analyst for a Boston-based consultancy where he worked with notable architects on global capital projects.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand and Space
Believes deeply in how spatial design, architecture, and interiors drive brand identity, creativity, and human connection.
Corporate Turnarounds
Has direct experience leading Second Home through administration and a management buyout, navigating significant industry changes to keep the company alive.
Adaptive Reuse
Advocates for repurposing existing historical buildings over new construction to preserve a city's character and promote sustainability.

Media Appearances

Jamie has no verified media appearances

Work History

2-2024
CEO at Second Home
10-2022 - 2-2024
COO at Second Home
10-2022 - 10-2024
Partner at ThenWhat
12-2021 - 10-2022
Fractional CMO at Second Home
11-2020 - 10-2022
President at ThenWhat

Education

Jamie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at Second Home
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Insights For Selling To Jamie

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jamie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jamie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jamie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jamie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jamie

Personality Compatibility


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