Jamie MacAlister

Enthusiast
DISC Type : i

Head of Partner Marketing at Klarna

London, England, United Kingdom

Overview

Jamie is the Head of Partner Marketing at Klarna, an expert in crafting omnichannel campaigns for major UK brands like Marks & Spencer. He holds a Mini MBA in Marketing and is described by colleagues as commercial and strategic. He excels at connecting brand stories with consumers to deliver measurable results.

He has a keen interest in sustainability, having previously managed marketing for M&S Energy and contributed significantly to their "Plan A" sustainability story. His background also includes building strategies for corporate partnerships with charitable organizations like Cancer Research UK, highlighting a commitment to social impact.

Jamie possesses a rare skill for blending commercial, bottom-line-focused marketing with a genuine passion for sustainability.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Partner Marketing
As the Head of Partner Marketing at Klarna, his primary focus is on developing and executing co-marketing strategies with retail partners.
Brand Storytelling
He defines his role as being the "conduit between brand and consumer, " helping brands tell stories that engage, inform, and drive business goals.
Marketing & Sustainability
Peers highlight his ability to deliver commercial results while staying true to his roots in sustainability, notably through his work with M&S Energy.

Media Appearances

Jamie has no verified media appearances

Work History

5-2023
Head of Partner Marketing at Klarna
10-2020 - 5-2023
Marketing Lead at Klarna
1-2019 - 3-2020
Brand & Marketing Manager - Menswear at Marks and Spencer
7-2018 - 1-2019
(Acting) Head of Marketing - Menswear at Marks and Spencer
1-2017 - 7-2018
Brand & Marketing Manager - Home and M&S Energy at Marks and Spencer

Education

2000 - 2005
Bachelor of Arts (BA) from The University of Huddersfield

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Partner Marketing at Klarna
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Insights For Selling To Jamie

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jamie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jamie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jamie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jamie take some risk or not?

  • They can take some low-probability risks if needed.

You And Jamie

Personality Compatibility


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