Jamie Shohat in

Jamie Shohat

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Director, International Business at Sun Bum
📍 Encinitas, California, United States

Jamie Shohat serves as the Director of International Business at Sun Bum, where she leads the brands global growth and strategy, particularly in the European market. A graduate of UCLA, she has a background in sales and marketing and focuses on driving expansion through strong retailer partnerships and community engagement.

She is passionate about fostering talent and building strong teams, frequently celebrating the contributions of interns and international partners. Jamie emphasizes creating a positive and collaborative work environment, viewing strong relationships with distributors and retailers as key to the brands success.

Jamie was instrumental in launching Sun Bums high-performance, 100% zinc-based "Signature Suncare" collection in Europe, navigating complex EU compliance and testing.

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Experience
21 Years
Current Role
Director, International Business
Job Level
Mid-senior
Location
Encinitas, California, United States
Personality Overview

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Priorities

Topics Jamie cares about

European Market Strategy
Leads Sun Bum's expansion into Europe, focusing on supporting local independent shops and building community presence through events and activations.
Retailer Support
She states that supporting local, independent shops is a top priority for the brand, helping them drive sales through education and community engagement.
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Career

Work history

5-2021
Director, International Business
Sun Bum
3-2019 - 5-2021
International Business Manager
Sun Bum
7-2017 - 3-2019
International Business Coordinator
Sun Bum
2012 - 2017
International Sales & Marketing Associate
DRAGON ALLIANCE
2011 - 2012
Sales Coordinator
Urban Decay Cosmetics
In the press

Media appearances

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Education
2002 - 2005
Bachelor of Arts
UCLA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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