Jamie Shohat serves as the Director of International Business at Sun Bum, where she leads the brands global growth and strategy, particularly in the European market. A graduate of UCLA, she has a background in sales and marketing and focuses on driving expansion through strong retailer partnerships and community engagement.
She is passionate about fostering talent and building strong teams, frequently celebrating the contributions of interns and international partners. Jamie emphasizes creating a positive and collaborative work environment, viewing strong relationships with distributors and retailers as key to the brands success.
Jamie was instrumental in launching Sun Bums high-performance, 100% zinc-based "Signature Suncare" collection in Europe, navigating complex EU compliance and testing.
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