Jamie Shohat

Wildcard
DISC Type : isc

Director, International Business at Sun Bum

Encinitas, California, United States

Overview

Jamie Shohat serves as the Director of International Business at Sun Bum, where she leads the brands global growth and strategy, particularly in the European market. A graduate of UCLA, she has a background in sales and marketing and focuses on driving expansion through strong retailer partnerships and community engagement.

She is passionate about fostering talent and building strong teams, frequently celebrating the contributions of interns and international partners. Jamie emphasizes creating a positive and collaborative work environment, viewing strong relationships with distributors and retailers as key to the brands success.

Jamie was instrumental in launching Sun Bums high-performance, 100% zinc-based "Signature Suncare" collection in Europe, navigating complex EU compliance and testing.

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

European Market Strategy
Leads Sun Bum's expansion into Europe, focusing on supporting local independent shops and building community presence through events and activations.
Retailer Support
She states that supporting local, independent shops is a top priority for the brand, helping them drive sales through education and community engagement.
Sun Safety Education
Emphasizes educating local communities on the importance of sun protection as a core part of Sun Bum's brand-building and marketing strategy.

Media Appearances

Jamie has no verified media appearances

Work History

5-2021
Director, International Business at Sun Bum
3-2019 - 5-2021
International Business Manager at Sun Bum
7-2017 - 3-2019
International Business Coordinator at Sun Bum
2012 - 2017
International Sales & Marketing Associate at DRAGON ALLIANCE
2011 - 2012
Sales Coordinator at Urban Decay Cosmetics

Education

2002 - 2005
Bachelor of Arts from UCLA

More Information

Social Presence :

Prographics :

Exp : 21 Location : Encinitas, California, United States Job Level : Mid-senior Designation : Director, International Business at Sun Bum
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Insights For Selling To Jamie

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jamie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jamie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Jamie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jamie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jamie

Personality Compatibility


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