Jan Grinstead

Commander
DISC Type : D

Head of Brand Strategy, Creative Development and Marketing Excellence at The Hershey Company

Greater Harrisburg Area, United States

Overview

Jan Grinstead is a Brand and Marketing Executive at The Hershey Company, specializing in architecting growth strategies and leading multimillion-dollar portfolios. Described by colleagues as an "amazing leader" with "exceptional commercial acumen, " she has an MBA from Penn State University and excels in transforming complex organizations into market-leading enterprises through data-driven insights and creative excellence.

Outside of her corporate role, Jan shows a strong interest in personal growth, studying the habits of successful leaders to apply to her own development. She has also expressed support for causes focused on ensuring children have healthier futures, indicating a passion for community well-being and social responsibility.

She was instrumental in defining Hersheys 10-year enterprise vision to diversify beyond confection and become a multi-category snacking leader.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond well to strong and respectful communication.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

Brand Strategy
Currently Head of Brand Strategy at Hershey, focused on brand architecture, creative development, and positioning for iconic brands across chocolate, sweets, and salty snacks.
Commercial Growth
Previously owned the end-to-end growth strategy for Hershey's Salty Snacks portfolio, developing strategies to drive organic net sales, profit, and market share.
Organizational Transformation
Led a 60-person cross-functional team to transform and unify the Salty Snacks business unit's route-to-market, supply chain, and commercial operating models.

Media Appearances

Jan has no verified media appearances

Work History

4-2025
Head of Brand Strategy, Creative Development and Marketing Excellence at The Hershey Company
9-2024 - 4-2025
Head of Commercial Growth, Salty Snacks at The Hershey Company
10-2023 - 9-2024
Senior Director, Salty Snacks Commercial Strategy and Transformation at The Hershey Company
2-2023 - 10-2023
Senior Director, Commercial Planning at The Hershey Company
3-2022 - 2-2023
Senior Director, Enterprise Strategy at The Hershey Company

Education

MBA from Penn State University
Master of Arts - MA from Wheaton College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Harrisburg Area, United States Job Level : Mid-senior Designation : Head of Brand Strategy, Creative Development and Marketing Excellence at The Hershey Company
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Insights For Selling To Jan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jan take some risk or not?

  • The risks don’t matter much to them.

You And Jan

Personality Compatibility


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