Jan Grinstead in

Jan Grinstead

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Head of Brand Strategy, Creative Development and Marketing Excellence at The Hershey Company
📍 Greater Harrisburg Area, United States

Jan Grinstead is a Brand and Marketing Executive at The Hershey Company, specializing in architecting growth strategies and leading multimillion-dollar portfolios. Described by colleagues as an "amazing leader" with "exceptional commercial acumen, " she has an MBA from Penn State University and excels in transforming complex organizations into market-leading enterprises through data-driven insights and creative excellence.

Outside of her corporate role, Jan shows a strong interest in personal growth, studying the habits of successful leaders to apply to her own development. She has also expressed support for causes focused on ensuring children have healthier futures, indicating a passion for community well-being and social responsibility.

She was instrumental in defining Hersheys 10-year enterprise vision to diversify beyond confection and become a multi-category snacking leader.

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Experience
15 Years
Current Role
Head of Brand Strategy, Creative Development and Marketing Excellence
Job Level
Mid-senior
Location
Greater Harrisburg Area, United States
Personality Overview

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Communication Style
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Priorities

Topics Jan cares about

Brand Strategy
Currently Head of Brand Strategy at Hershey, focused on brand architecture, creative development, and positioning for iconic brands across chocolate, sweets, and salty snacks.
Commercial Growth
Previously owned the end-to-end growth strategy for Hershey's Salty Snacks portfolio, developing strategies to drive organic net sales, profit, and market share.
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Career

Work history

4-2025
Head of Brand Strategy, Creative Development and Marketing Excellence
The Hershey Company
9-2024 - 4-2025
Head of Commercial Growth, Salty Snacks
The Hershey Company
10-2023 - 9-2024
Senior Director, Salty Snacks Commercial Strategy and Transformation
The Hershey Company
2-2023 - 10-2023
Senior Director, Commercial Planning
The Hershey Company
3-2022 - 2-2023
Senior Director, Enterprise Strategy
The Hershey Company
In the press

Media appearances

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Education
MBA
Penn State University
Master of Arts - MA
Wheaton College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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