Jan Smits

Director / Owner at Smits BV Leading Water Solutions

📍 Veldhoven, North Brabant, Netherlands

Jan Smits is the Director and Owner of Smits BV Leading Water Solutions, a prominent family-run business in the Benelux. He is part of the second generation leading the company, which specializes in innovative water solutions for the agricultural, industrial, and sports sectors. He is a graduate of Fontys University of Applied Sciences.

Smits BV is a second-generation family business that has been a specialist in water technology for over 50 years.

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Experience

26 Years

Current Role

Director / Owner

Job Level

Mid-senior

Location

Veldhoven, North Brabant, Netherlands

Personality Overview

How Jan shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Jan cares about

Water Technology

Leads a company focused on innovative water solutions, including irrigation, drainage, and water treatment for various sectors.

Family Business

Represents the second generation of leadership in a company founded in 1966, maintaining its strong family character.

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Career

Work history

11-1999

Director / Owner

Smits BV Leading Water Solutions

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1994 - 1999

HBO

Fontys University of Applied Sciences

1989 - 1994

HAVO

Pius X College

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

When following up with them, expect slowness; use questions to engage them, preferably over email.

DON'T

Avoid emotional and informal language, stay objective and to the point instead

Use a presentation with information before getting into a live product walkthrough

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Precise

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: Formal. Overall messaging: Focused on removing doubts

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Jan fast: Low-risk, adoption by others are very important to them, followed by confidence in ROI.

How fast will Jan move? They do not like to rush and therefore can be quite slow in their decision-making.

Reveal the closing strategyFree. 10 seconds.

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