Janel Swanson

Questioner
DISC Type : c

Kitchen and Bath Designer, AKBD at Wildwood Kitchens and Baths

Lake Elmo, Minnesota, United States

Overview

Janel Swanson is the owner of Wildwood Kitchens and Baths, a design-build firm in Lake Elmo, MN. She is an NKBA-certified Kitchen & Bath designer and a licensed general contractor. Her firm recently won Best Remodeler in the St. Croix Valley for 2025 and she serves on the NKBA MN board.

Her career began after a personal project of remodeling her own 1912 farmhouse kitchen ignited a passion for design. A former teacher with a Masters in Education, she enjoys blending art and math to create functional, beautiful spaces and finds joy in helping others transform their homes.

Interesting fact: Janel used her own kitchen as her companys first showroom when she started her business.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Kitchen & Bath Trends
Recently participated in an expert panel discussing the latest kitchen and bath trends for 2025, focusing on sustainability and wellness in design.
Women in Business
As a woman-owned business owner, she actively participates in NKBA events focused on women empowering women and champions female leadership in the industry.
Professional Development
Attends industry events like those hosted by JobTread to gain insights on improving client experience and team performance, reflecting a commitment to continuous learning.

Media Appearances

Wildwood Kitchens and Baths: A One-Stop Shop for a Room or Whole House Design. Featured in Midwest Design Magazine

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Bio – Janel - Wildwood Kitchens and Baths & More!. Featured in Wildwood Kitchens and Baths (official website)

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Work History

1-2016
Kitchen and Bath Designer, AKBD at Wildwood Kitchens and Baths
3-2011 - 4-2017
Kitchen & Bath Designer, AKBD at Cretin Construction

Education

2015 - 2016
Kitchen and Bath Design Certification from Century College
2000 - 2004
Master's Degree in Education from University of Wisconsin-River Falls

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lake Elmo, Minnesota, United States Job Level : Middle Designation : Kitchen and Bath Designer, AKBD at Wildwood Kitchens and Baths
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Insights For Selling To Janel

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Janel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Janel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Janel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Janel

Personality Compatibility


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