Janene Machado, CMP, DES

Initiator
DISC Type : Di

Senior Events Manager at Matterport

New York, New York, United States

Overview

Janene is an event experience strategist with over 15 years of expertise in designing high-impact in-person and digital events that drive business growth. Holding CMP and DES certifications and an events-focused certificate from New York University, she excels at blending creative storytelling with flawless execution. People often describe her as organized, detail-oriented, and a consummate professional.

Outside of her core roles, Janene is deeply invested in her professional community, having volunteered on the PCMA New York Chapters marketing committee and served as its Director of Programs. Her past support for community health organizations like GMHC also suggests a passion for social causes and giving back.

Unique fact: Janene is an award-winning professional, having received the PCMA RISE Award for her significant impact and contributions to the events industry.

Personality Overview

Friendly Challenger

Conviction Driven

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Event Experience Strategy
Her entire career is focused on designing exceptional events, from high-energy conferences to intimate client gatherings, that drive audience engagement and business growth.
Demand Generation Events
Her recent roles at Matterport and Trackforce emphasize creating events tied directly to MQLs, SQLs, pipeline growth, and overall revenue goals.
Digital Twin Technology
Her current role at Matterport and her posts about the future of digital twins indicate a focus on this cutting-edge technology and its applications in various industries.

Media Appearances

Janene has no verified media appearances

Work History

3-2025
Senior Events Manager at Matterport
6-2024 - 3-2025
Sr. Events Manager, Global at Trackforce
9-2021 - 6-2024
Live & Digital Event Producer & Content Strategist at Trackforce
7-2018 - 9-2021
Director of Events and Broadcast Media at deBanked
1-2017 - 7-2018
Manager, Global Education, Operations & Meeting Planning at Estee Lauder Companies/MAC Cosmetics

Education

1998 - 2001
BA from Dowling College
2013 - 2013
Accelerated Certificate in Meeting and Conference Management from New York University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Middle Designation : Senior Events Manager at Matterport
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Insights For Selling To Janene

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janene is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Janene

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Janene move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Janene take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Janene

Personality Compatibility


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