Jared Lansky

Inspirer
DISC Type : id

SVP, Platform Partnerships at Index Exchange

New York, New York, United States

Overview

Jared Lansky is the SVP of Platform Partnerships at Index Exchange, leveraging extensive experience in online media and ad tech from senior roles at MediaMath and Sourcepoint. A University of Arizona alumnus, he specializes in inventory monetization and strategic partnerships. Colleagues describe him as creative, diligent, and honest.

Based on his professional location in New York City and his alma mater, he may follow local sports and the University of Arizona Wildcats.

At a previous company, Jared was credited as being almost solely responsible for building the firms advertising revenues from the ground up.

Personality Overview

Generous

Confident & Optimistic

Fast Adopter

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Programmatic Partnerships
His current and past senior roles are centered on building and managing strategic relationships within the programmatic advertising ecosystem.
Ad Tech Innovation
He shares content about new case studies and the use of machine learning in sell-side decisioning to drive performance for publishers and marketers.
Revenue Growth
Recommendations praise his ability to develop new business relationships and build advertising revenues, a consistent theme throughout his career.

Media Appearances

Jared has no verified media appearances

Work History

9-2023
SVP, Platform Partnerships at Index Exchange
5-2022 - 9-2023
SVP, Partnerships at MediaMath
8-2021 - 5-2022
VP, Ecosystems Activation at MediaMath
1-2017 - 8-2021
Chief Commercial Officer at Anyword (formerly Keywee)
8-2015 - 1-2017
Chief Revenue Officer at Sourcepoint Technologies Inc

Education

1994 - 1999
Bachelors of Arts from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Leadership Designation : SVP, Platform Partnerships at Index Exchange
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Insights For Selling To Jared

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jared is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jared

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jared move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jared take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jared

Personality Compatibility


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