Jaron Farnham

Examiner
DISC Type : sc

Head of Sales at WisdomAI

San Francisco, California, United States

Overview

Jaron Farnham is the Head of Sales at WisdomAI, bringing over 11 years of experience in data-focused SaaS sales. He has a proven record of scaling businesses, notably growing a sales teams revenue from $1M to $10M in two years. He is a graduate of The Juilliard School.

Outside of his sales leadership role, Jaron is a proud father with a unique background in the performing arts. Colleagues and former managers consistently describe him with adjectives like "positive, " "energetic, " "optimistic, " and "supportive, " noting his high emotional IQ and genuine care for customers and teammates.

Unique fact: Jaron has professional acting credits, including an appearance in the U. S. television series "Life on Mars. "

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Scaling Sales Teams
He successfully scaled a commercial sales team's revenue at Sigma Computing from $1M to $10M in two years, earning back-to-back President's Club awards.
AI in Data
His current role at WisdomAI focuses on helping companies use AI to extract more value from their data and their employees.
Customer Advocacy
His profile highlights a passion for customers, and a recommendation notes his adeptness at turning even disgruntled customers into advocates.

Media Appearances

Jaron has no verified media appearances

Work History

5-2025
Head of Sales at WisdomAI
1-2023 - 5-2025
Enterprise Account Executive at Syncari
4-2021 - 12-2022
Sales Director at Sigma Computing
4-2019 - 4-2021
Senior Account Executive at Chartio
7-2017 - 3-2019
Account Executive at Lever

Education

Education details unavailable from The Juilliard School
Education details unavailable from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Sales at WisdomAI
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Insights For Selling To Jaron

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaron is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jaron

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jaron move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jaron take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jaron

Personality Compatibility


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