Jasmus Martin

Inquirer
DISC Type : cd

Senior Category Manager at Ferrara

Nashville, Tennessee, United States

Overview

Data-driven professional with expertise in category management, merchandising, and analytics within the Retail/CPG industry. He has a track record of providing actionable insights to drive sales for major brands like Ferrara, BODYARMOR, and Coca-Cola. He holds a Bachelors Degree from the University of Memphis.

He is certified in "Excel: Power Pivot for Beginners, " showcasing a commitment to specific data analysis tools.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Retail Category Strategy
His entire career focuses on category management, optimizing assortments and driving sales for major CPG brands.
Actionable Sales Insights
Emphasizes a data-driven approach to provide insights that increase sales, leveraging tools like 1010data in past roles.
CPG Industry Trends
Has deep experience in the Fast-Moving Consumer Goods sector through his roles at Ferrara, BODYARMOR, and The Coca-Cola Company.

Media Appearances

Jasmus has no verified media appearances

Work History

9-2025
Senior Category Manager at Ferrara
2-2024 - 9-2025
Category Manager at Ferrara
8-2023 - 2-2024
Key Account Manager at BODYARMOR Sports Nutrition
3-2023 - 8-2023
Category Manager at BODYARMOR Sports Nutrition
10-2021 - 3-2023
Senior Category Analyst at The Coca-Cola Company

Education

2011 - 2015
Bachelor's Degree from University of Memphis

More Information

Social Presence :

Prographics :

Exp : 13 Location : Nashville, Tennessee, United States Job Level : Middle Designation : Senior Category Manager at Ferrara
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Insights For Selling To Jasmus

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasmus is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jasmus

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jasmus move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jasmus take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jasmus

Personality Compatibility


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