Jason Goody

Evaluator
DISC Type : csd

Director at Snak Shed

Greater Ipswich Area, United Kingdom

Overview

As Commercial Director at Springvale Foods, Jason Goody leads strategy for the companys house brands, Rendles and Snak Shed. With a strong background in FMCG and business planning, he focuses on supplying high-quality speciality and grab-and-go snack foods to wholesalers, independent retailers, and national accounts.

His Rendles brands indulgence bars are set to be served at the prestigious Wimbledon 2025 tennis tournament.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Strategic Retail Partnerships
Actively pursues and promotes partnerships with major convenience retailers like EG On The Move to expand brand distribution.
Speciality Food Sector
Manages the Rendles brand, which supplies high-quality speciality foods to independent retail, hamper companies, and exporters.
Convenience Snacking
Oversees the Snak Shed brand, which focuses on developing and distributing 'grab-and-go' snacks for the on-the-move consumer.

Media Appearances

Jason has no verified media appearances

Work History

1-2019
Director at Snak Shed
2-2012
Director at Rendles
11-2008
Commercial Director at Springvale Foods at Springvale Foods Ltd

Education

Jason has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Ipswich Area, United Kingdom Job Level : Mid-senior Designation : Director at Snak Shed
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jason

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jason take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jason

Personality Compatibility


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