LUCY WARD in

LUCY WARD

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Head of GB Off Trade Sales at Santa Rita Estates
📍 Greater Leeds Area, United Kingdom

Lucy is a high-performing sales leader at Santa Rita Estates with over 25 years of experience in the drinks industry. An authentic people leader, she has a proven track record at HEINEKEN, Treasury Wine Estates, and Coca-Cola. She holds a Bachelor of Science from the University of Bradford.

Outside of her professional roles, Lucy is engaged with her industrys social scene, attending events like wine tastings. She actively shows support for social causes, including celebrating International Womens Day.

In her current role, she is spearheading Santa Ritas premium agenda in the UK market.

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Experience
13 Years
Current Role
Head of GB Off Trade Sales
Job Level
Mid-senior
Location
Greater Leeds Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics LUCY cares about

Drinks Industry Leadership
Her career spans over 25 years in leadership roles at major beverage companies including Santa Rita Estates, HEINEKEN Beverages, and Treasury Wine Estates.
UK Premium Wine Market
Her current role focuses on spearheading the premium agenda for Santa Rita Estates in the UK, leveraging her extensive sales and brand management expertise.
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Career

Work history

2-2024
Head of GB Off Trade Sales
Santa Rita Estates
1-2023 - 1-2024
Commercial Manager UK & Ireland
HEINEKEN Beverages
6-2021 - 7-2022
Head of UK Sales
Treasury Wine Estates
7-2019 - 6-2021
channel controller - UK Grocery
Treasury Wine Estates
5-2017 - 6-2019
National Account Controller
Treasury Wine Estates
In the press

Media appearances

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Education
Bachelor of Science (BSc)
University of Bradford
Education details unavailable
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Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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