LUCY WARD

Pioneer
DISC Type : sdi

Head of GB Off Trade Sales at Santa Rita Estates

Greater Leeds Area, United Kingdom

Overview

Lucy is a high-performing sales leader at Santa Rita Estates with over 25 years of experience in the drinks industry. An authentic people leader, she has a proven track record at HEINEKEN, Treasury Wine Estates, and Coca-Cola. She holds a Bachelor of Science from the University of Bradford.

Outside of her professional roles, Lucy is engaged with her industrys social scene, attending events like wine tastings. She actively shows support for social causes, including celebrating International Womens Day.

In her current role, she is spearheading Santa Ritas premium agenda in the UK market.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Drinks Industry Leadership
Her career spans over 25 years in leadership roles at major beverage companies including Santa Rita Estates, HEINEKEN Beverages, and Treasury Wine Estates.
UK Premium Wine Market
Her current role focuses on spearheading the premium agenda for Santa Rita Estates in the UK, leveraging her extensive sales and brand management expertise.
Building Relationships
Described as a collaborative leader who builds strong, sustainable relationships both internally with her teams and externally with clients and partners.

Media Appearances

LUCY has no verified media appearances

Work History

2-2024
Head of GB Off Trade Sales at Santa Rita Estates
1-2023 - 1-2024
Commercial Manager UK & Ireland at HEINEKEN Beverages
6-2021 - 7-2022
Head of UK Sales at Treasury Wine Estates
7-2019 - 6-2021
channel controller - UK Grocery at Treasury Wine Estates
5-2017 - 6-2019
National Account Controller at Treasury Wine Estates

Education

Bachelor of Science (BSc) from University of Bradford
Education details unavailable from xx

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Head of GB Off Trade Sales at Santa Rita Estates
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Insights For Selling To LUCY

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with LUCY is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from LUCY

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will LUCY move?

  • They are generally fast movers and can take quick decisions
  • Can LUCY take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And LUCY

Personality Compatibility


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