Jason Keough

Pioneer
DISC Type : Dis

Digital Engagement Analyst at Anonyome Labs, Inc.

Greater Richmond Region, United States

Overview

Jason is a digital marketing leader with over a decade of experience in conversion rate optimization and experimentation for B2B and B2C markets. He has built growth marketing programs from the ground up, increasing revenue by over $11 million annually in a previous role. Colleagues describe him as professional, smart, dedicated, and hard-working.

Jason has been recognized for his commitment to community service, receiving a District Recognition Award for exceptional service to Scouting and Troop 715. This suggests a passion for community involvement and mentorship outside of his professional life.

He won the top prize among over 800 employees for his idea to create an innovative new travel insurance product.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Conversion Rate Optimization
He is a specialist in CRO, having managed and developed programs that have shown significant incremental improvements and revenue growth for large businesses.
A/B Testing
He has extensive experience in this area, having been involved in over 10, 000 A/B tests for both web and mobile applications throughout his career.
Data-Driven Strategy
He advocates for using qualitative and quantitative research to drive hypotheses and solutions. He has also shared content regarding the importance of migrating to Google Analytics 4.

Media Appearances

Jason has no verified media appearances

Work History

1-2024
Digital Engagement Analyst at Anonyome Labs, Inc.
1-2020 - 1-2024
Digital Marketing Consultant at Keough Consulting
9-2022 - 9-2023
Senior Manager, Experimentation and Growth Marketing at Gartner
4-2022 - 9-2022
Associate Director, Research & Analytics at Modus
4-2021 - 4-2022
CRO Specialist at Modus

Education

Bachelor of Business Administration from Belmont University
Certified Usability Analyst (CUA) from Human Factors International

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Richmond Region, United States Job Level : Mid-senior Designation : Digital Engagement Analyst at Anonyome Labs, Inc.
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jason

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They are generally fast movers and can take quick decisions
  • Can Jason take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jason

Personality Compatibility


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