Jason Ricks

Visionary
DISC Type : Ds

Chief Digital Officer at Paragon Global Brands

London, England, United Kingdom

Overview

Jason Ricks is the Chief Digital Officer at Paragon Global Brands, with over 25 years of experience in digital transformation, technology strategy, and AI adoption for global enterprises. Colleagues and partners describe him as a knowledgeable, dedicated, and brilliant leader capable of scaling a business from zero to multi-million-dollar revenues. He holds a BA (Hons) from the University of the West of England.

There is no publicly available information about Jasons personal life, hobbies, or interests outside of his professional endeavors.

He is the founder of VdSta, a venture focused on the hospitality technology sector, showcasing his entrepreneurial drive and innovative spirit.

Personality Overview

Direct & Assertive

Big Vision Person

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Enterprise Transformation
He focuses on modernizing technology and building high-performing tech organizations within large, global service providers to create competitive advantages.
Go-to-Market Strategy
He has extensive experience developing and launching new enterprise technology propositions for global clients like L’Oréal, Diageo, and AB InBev.
AI Adoption Strategy
He frequently posts about the importance of building an organization's ability to use new technology, viewing the human element as critical as the tech itself.

Media Appearances

Jason has no verified media appearances

Work History

5-2025
Chief Digital Officer at Paragon Global Brands
7-2024 - 4-2025
Chief Digital Officer at Communisis Brand Deployment (Paragon)
3-2023 - 12-2023
Head of Technology GTM (Transformation) at adm Group Ltd
10-2022 - 12-2022
Consultant - GTM & Growth Strategy at Reeler (Techstars '22)
9-2021 - 9-2022
Head of Technology GTM (FTC) at Tag

Education

BA (Hons) from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Digital Officer at Paragon Global Brands
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jason

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jason take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jason

Personality Compatibility


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