Jason Ricks in

Jason Ricks

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Chief Digital Officer at Paragon Global Brands
📍 London, England, United Kingdom

Jason Ricks is the Chief Digital Officer at Paragon Global Brands, with over 25 years of experience in digital transformation, technology strategy, and AI adoption for global enterprises. Colleagues and partners describe him as a knowledgeable, dedicated, and brilliant leader capable of scaling a business from zero to multi-million-dollar revenues. He holds a BA (Hons) from the University of the West of England.

There is no publicly available information about Jasons personal life, hobbies, or interests outside of his professional endeavors.

He is the founder of VdSta, a venture focused on the hospitality technology sector, showcasing his entrepreneurial drive and innovative spirit.

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Experience
19 Years
Current Role
Chief Digital Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jason cares about

Enterprise Transformation
He focuses on modernizing technology and building high-performing tech organizations within large, global service providers to create competitive advantages.
Go-to-Market Strategy
He has extensive experience developing and launching new enterprise technology propositions for global clients like L’Oréal, Diageo, and AB InBev.
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Career

Work history

5-2025
Chief Digital Officer
Paragon Global Brands
7-2024 - 4-2025
Chief Digital Officer
Communisis Brand Deployment (Paragon)
3-2023 - 12-2023
Head of Technology GTM (Transformation)
adm Group Ltd
10-2022 - 12-2022
Consultant - GTM & Growth Strategy
Reeler (Techstars '22)
9-2021 - 9-2022
Head of Technology GTM (FTC)
Tag
In the press

Media appearances

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Education
BA (Hons)
University of the West of England
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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