Jason Xu

Controller
DISC Type : IC

Marketing Manager at Bacera Co. Pty Ltd

Greater Sydney Area, Australia

Overview

Jason is a results-driven Marketing Manager at BCR, leveraging his background in Engineering and a Masters in Information Technology from UNSW. He specializes in enhancing brand presence through data-informed digital marketing strategies and holds certifications in Google Cloud and Firebase, underscoring his technical acumen.

Jason demonstrates a strong passion for technology that extends beyond his professional role. He has pursued advanced courses in Artificial Intelligence and C++ programming, indicating a keen personal interest in software development, cloud infrastructure, and the mechanics behind modern digital platforms.

He uniquely transitioned his career from structural engineering to marketing, blending a quantitative, analytical mindset with creative brand strategy.

Personality Overview

Challenger

Persuasive & Assertive

Late Adopter

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Data-Driven Marketing
His experience focuses on using market research, A/B testing, and campaign analysis to support data-informed strategies and drive growth.
Brand Enhancement
A core part of his role involves managing and enhancing a brand's public image to ensure alignment with company identity and values.
Mobile App Development
His certification in "Learning Google Firebase for Flutter" suggests a hands-on interest in creating and developing mobile applications.

Media Appearances

Jason has no verified media appearances

Work History

1-2025
Marketing Manager at Bacera Co. Pty Ltd
4-2024 - 1-2025
Marketing Executive at Bacera Co. Pty Ltd
8-2022 - 4-2024
Market Research Analysts at EDGE ARK PTY LTD
4-2022 - 8-2022
Internship Trainee at EDGE ARK PTY LTD
9-2018 - 3-2019
Structural Engineering Intern at Enoch Building Design

Education

6-2020 - 5-2022
Master of Information Technology from UNSW
2016 - 2019
Bachelor of Engineering (Honours) from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Sydney Area, Australia Job Level : Middle Designation : Marketing Manager at Bacera Co. Pty Ltd
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jason

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jason take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jason

Personality Compatibility


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