Shellee Howard

Evaluator
DISC Type : Dcs

CEO CR Future Now at CR Future Now

Laguna Niguel, California, United States

Overview

Shellee Howard is the Founder and CEO of College Ready, an admissions consultancy with over eight years of experience. Leveraging her background from Procter & Gamble and a BA from San Diego State University, she guides families on college selection and financial strategy. People often call her professional, knowledgeable, and patient.

Her passion for college consulting began after successfully guiding her own son through the process, resulting in his admission to Harvard with multiple full scholarships. Before her current venture, she owned a photography business, showcasing her entrepreneurial and creative spirit. She is dedicated to reducing stress for families during the admissions journey.

Shellee is the author of the book "Before the Tassel: A Parents Guide to College Admissions. "

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Avoiding Student Debt
A core focus of her practice is helping students find merit-based aid and scholarships to graduate with minimal to no debt.
Admissions Strategy
She helps students move beyond checklists to build a compelling narrative that highlights their unique strengths and ensures they find the right college fit.
Strategic Summer Planning
She frequently advises on using summers for internships, research, and community service to build a competitive advantage for college applications.

Media Appearances

Shellee Howard - College Ready… - Teaching Learning Leading K-12. Featured in Apple Podcasts

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Shellee Howard - College Ready - Clearing The Bases. Featured in The CTB Show

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Inspiring Conversations with Shellee Howard of College Ready. Featured in VoyageLA

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Work History

7-2021
CEO CR Future Now at CR Future Now
8-2008
CEO and Professional Certified College Consultant at College Ready
7-1996 - 12-2016
Owner at Shellee's Photographic Memories
5-1989 - 6-1996
Operations Manager at Procter & Gamble

Education

2013 - 2014
College Consulting from UC San Diego Extended Studies
1985 - 1990
BA from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Laguna Niguel, California, United States Job Level : Leadership Designation : CEO CR Future Now at CR Future Now
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Insights For Selling To Shellee

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shellee is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shellee

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shellee move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shellee take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shellee

Personality Compatibility


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