Jason Yim

Examiner
DISC Type : sc

Founder & CEO at Trigger XR

Los Angeles, California, United States

Overview

Jason Yim is the Founder and CEO of Trigger XR, an agency with over 14 years of experience developing pioneering XR solutions for global brands like Disney, Nike, and the NBA. Described by colleagues as creative and passionate, the UCLA alumnus contributes to the Forbes Technology Council and is a world-recognized speaker on mixed reality.

Outside of leading his company, Jason is deeply passionate about the future of technology, particularly how augmented reality will reshape daily life. He frequently speaks at major conferences, including a TEDx talk, to educate and inspire audiences about the potential of XR and its application in connecting the physical and digital worlds.

Interesting fact: Jason holds seven patents in AR/XR and was named one of Next Realitys “30 People to Watch in Augmented Reality. ”

Personality Overview

Process Oriented

Overcautious

Unexpressive

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Future of XR
As CEO of a leading XR agency, a Forbes contributor, and a TEDx speaker on the topic, he is deeply invested in the evolution of AR and VR.
Generative AI Video
He recently highlighted his company's use of Google VEO 3 for a media launch, showing a keen interest in applying the latest Gen AI tools to production.
Branded AR Experiences
His company's portfolio includes major campaigns for top-tier brands like Disney, Lego, and the PGA TOUR, demonstrating a focus on impactful commercial uses for AR.

Media Appearances

Jason Yim, Founder & CEO of Trigger XR. Featured in Apple Podcasts

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Jason Yim, Founder & CEO of Trigger XR. Featured in TheVRARA

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Jason Yim, Trigger XR. Featured in Virtual Reality Marketing

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Work History

12-2005
Founder & CEO at Trigger XR
8-1996 - 11-2005
President/Creative Director at Media Revolution

Education

1991 - 1995
BA from UCLA
Bachelor of Arts (B.A.) from UCLA

More Information

Social Presence :

Prographics :

Exp : 29 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founder & CEO at Trigger XR
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Insights For Selling To Jason

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jason is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jason

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jason move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jason take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jason

Personality Compatibility


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