Jasper Story

Enthusiast
DISC Type : i

CEO, Cofounder (YC W24) at Yarn

New York, New York, United States

Overview

Jasper Story is the CEO and Cofounder of Yarn, a Y Combinator-backed startup developing AI agents for go-to-market video. He has a technical background as a PM and Engineer at firms like Gigster and Toptal, and holds a BA from Durham University.

At a previous role, he managed the development of a neural network architecture for a style transfer system that was utilized by over 200 million users.

Personality Overview

Story Driven

Amiable & Agreeable

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

GTM Video Agents
This is the core mission of his current YC W24 startup, Yarn. The company is explicitly described as building "Agents for GTM video".
AI Product Management
His background includes managing machine learning projects, and he is now the CEO of an AI-focused company, indicating a deep interest in applying AI to solve business problems.
Large-Scale Ed-Tech
As a PM, he worked on a project for Plickers, an educational technology tool that successfully scaled to serve over 500, 000 teachers and students worldwide.

Media Appearances

Jasper has no verified media appearances

Work History

9-2023
CEO, Cofounder (YC W24) at Yarn
1-2023 - 8-2023
Cofounder at Stealth Startup
6-2016 - 9-2022
PM/Eng at Gigster
6-2016 - 9-2022
PM/Eng at Toptal
10-2012 - 2-2016
PM/Eng at Viewsy

Education

2006 - 2009
BA from Durham University
Education details unavailable from Y Combinator

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Leadership Designation : CEO, Cofounder (YC W24) at Yarn
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Insights For Selling To Jasper

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jasper is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jasper

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jasper move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jasper take some risk or not?

  • They can take some low-probability risks if needed.

You And Jasper

Personality Compatibility


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