Jaume Alsina Cornellana is the Director General of Corporación Alimentaria Guissona (bonÀrea), guiding one of Spains most ambitious agri-food projects. A graduate of Universitat Abat Oliba CEU, he is also the Vice President of FemCAT, a prominent Catalan business foundation, reflecting his commitment to regional economic development.
His public communications suggest a focus on people and community. He frequently highlights employee contributions, referring to them as the "great bonÀrea family, " and actively promotes social initiatives like customer-supported food donations. He also shows appreciation for local traditions, such as celebrating Catalan holidays.
As a second-generation leader, he runs the company his father co-founded, steering its significant national expansion.