Javier Pacheco Albónico

Observer
DISC Type : ic

Vicepresidente at Cámara de Hoteles de Costa Rica

San Jose, Costa Rica

Overview

Javier Pacheco Albónico is the Owner & CEO of Enjoy Group, leveraging over 25 years of experience to lead the companys strategic growth. A graduate of Florida International University, he has progressed from operational roles to overseeing a portfolio of over 20 hotels, focused on sustainable development in Costa Rica.

His professional journey is fueled by a deep passion for Costa Rica and its tourism potential, which he considers a constant source of inspiration. He is driven by creating purposeful experiences that generate lasting value for the country and highlight its unique culture and hospitality.

Javier is currently leading the corporate rebranding of his 50-year-old company, marking a pivotal moment in its history and clarifying its vision for the future.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Tourism
Champions sustainable growth and promotes Costa Rica's unique ecological destinations, such as the Golfo Dulce, through company-led initiatives.
Hospitality Excellence
His commitment to excellence is reflected in his properties earning nominations for prestigious awards, including the World Travel Awards and Condé Nast Traveler Readers’ Choice Awards.
Brand Evolution
He is leading the significant corporate rebranding of the 50-year-old Enjoy Group to align with a clear, forward-looking vision for growth and hospitality.

Media Appearances

Javier has no verified media appearances

Work History

1-2025 - 3-2026
Vicepresidente at Cámara de Hoteles de Costa Rica
1-2025 - 12-2025
Presidente at Asociación de Papagayo
1-2024 - 1-2026
Vicepresidente at CANATUR
1-2018 - 12-2020
Vicepresidente at CANATUR
1-2015
Presidente at Enjoy Group Costa Rica

Education

1-1996 - 12-1999
Major in Hospitality Management Minor in Restaurant Management from Florida International University

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Jose, Costa Rica Job Level : N/A Designation : Vicepresidente at Cámara de Hoteles de Costa Rica
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Insights For Selling To Javier

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Javier is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Javier

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Javier move?

  • They like to analyze well and then make their decisions.
  • Can Javier take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Javier

Personality Compatibility


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