Jay Adams in

Jay Adams

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ReadyStack Owner at readystackOS
📍 Lake Oswego, Oregon, United States

Jay is a seasoned SaaS founder with over two decades of experience, having founded Makesbridge in 2001 and now leading readystackOS. He specializes in scaling businesses from $1M to over $80M in ARR, focusing on Go-to-Market strategies and building partner ecosystems. He has an executive education from Stanford and MIT.

He is passionate about disruptive technologies that create meaningfully better work experiences. Jay is dedicated to fostering growth within the founder community, often sharing lessons from his extensive career on how to build sustainable, customer-centric businesses from the inside out.

Unique fact: Jay has successfully led his self-funded marketing automation company, Makesbridge, for over 25 years.

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Experience
28 Years
Current Role
ReadyStack Owner
Job Level
Leadership
Location
Lake Oswego, Oregon, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jay cares about

Go-to-Market Strategy
His professional headline and recent posts focus heavily on innovating GTM, coining the term "Dark GTM" to describe the modern buyer's journey.
Marketing Automation
He founded and led Makesbridge, a top-rated marketing automation platform and Salesforce ISV Partner, for over two decades, demonstrating deep expertise.
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Career

Work history

1-2024
ReadyStack Owner
readystackOS
11-2002
Founder & CEO
Makesbridge
9-1997 - 11-2000
Vice President Of Marketing And Corporate Development
Audiohighway
3-1997 - 9-1997
Director, Business Development
Audiohighway
11-1996 - 3-1998
Director of Business Development
Software Buyline
In the press

Media appearances

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Education
2001 - 2001
Executive Education
Stanford University Graduate School of Business
NSF - Spark Program for Entreprenuers
MIT Sloan School of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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