Jay Adams

Commander
DISC Type : D

ReadyStack Owner at readystackOS

Lake Oswego, Oregon, United States

Overview

Jay is a seasoned SaaS founder with over two decades of experience, having founded Makesbridge in 2001 and now leading readystackOS. He specializes in scaling businesses from $1M to over $80M in ARR, focusing on Go-to-Market strategies and building partner ecosystems. He has an executive education from Stanford and MIT.

He is passionate about disruptive technologies that create meaningfully better work experiences. Jay is dedicated to fostering growth within the founder community, often sharing lessons from his extensive career on how to build sustainable, customer-centric businesses from the inside out.

Unique fact: Jay has successfully led his self-funded marketing automation company, Makesbridge, for over 25 years.

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Go-to-Market Strategy
His professional headline and recent posts focus heavily on innovating GTM, coining the term "Dark GTM" to describe the modern buyer's journey.
Marketing Automation
He founded and led Makesbridge, a top-rated marketing automation platform and Salesforce ISV Partner, for over two decades, demonstrating deep expertise.
SaaS Founder Journey
He frequently shares advice and insights for other founders on building sustainable businesses, drawing from his 25 years of self-funded experience.

Media Appearances

Jay has no verified media appearances

Work History

1-2024
ReadyStack Owner at readystackOS
11-2002
Founder & CEO at Makesbridge
9-1997 - 11-2000
Vice President Of Marketing And Corporate Development at Audiohighway
3-1997 - 9-1997
Director, Business Development at Audiohighway
11-1996 - 3-1998
Director of Business Development at Software Buyline

Education

2001 - 2001
Executive Education from Stanford University Graduate School of Business
NSF - Spark Program for Entreprenuers from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 28 Location : Lake Oswego, Oregon, United States Job Level : Leadership Designation : ReadyStack Owner at readystackOS
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jay

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jay take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jay

Personality Compatibility


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