Jay Askinasi in

Jay Askinasi

Wildcard · DISC type sic
Chief Revenue Officer at Paramount
📍 United States

Jay Askinasi is the Chief Revenue Officer at Paramount, leading its advertising sales and digital-first monetization strategy. His career spans leadership roles at Roku and Publicis Groupe, establishing him as an expert in ad tech, data-driven platforms, and the converged video landscape. He holds a Bachelor of Arts from the University of Maryland.

Outside of his executive career, Jay is a family man. Public records indicate he is a husband to Shannon and a father to three children, Devin, Sage, and Perri. His connections appear rooted in the Baltimore and Maryland communities where he attended university.

He was hired into a newly created role at Paramount specifically to help the media giant compete with major tech platforms for digital advertising revenue.

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Experience
5 Years
Current Role
Chief Revenue Officer
Job Level
Leadership
Location
United States
Personality Overview

How Jay shows up

Requires Proof
Curious But Skeptical
Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Jay cares about

Streaming Monetization
His career at Roku and now Paramount is centered on driving revenue and growth for streaming platforms through innovative advertising strategies.
Ad Tech Evolution
He has deep experience across programmatic, data platforms, and mobile ad tech, and speaks on modernizing advertising for the digital age.
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Career

Work history

11-2025
Chief Revenue Officer
Paramount
4-2024
Advisor
SC Holdings
4-2024 - 10-2025
SVP, Head of Global Media Revenue & Growth
Roku
1-2023 - 4-2024
Chief Executive Officer, PMX US
Publicis Groupe
9-2021 - 3-2024
Board Member
CitrusAd
In the press

Media appearances

Paramount Hires Jay Askinasi as Chief Revenue Officer. Featured in The Hollywood Reporter
See now
Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad …. Featured in Spotify
+3 more appearances Login to view media
Education
BA
University of Maryland
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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