Jay Bruggencate

Enthusiast
DISC Type : i

Grains and Oilseed Farmer, Owner / Operator at XJ- Holdings Inc.

Lacombe, Alberta, Canada

Overview

Jay is a grain and oilseed farmer and co-owner of Vector Grain near Lacombe, Alberta. A University of Saskatchewan alumnus with P. Ag. and C. C. A. certifications, he has a deep background in precision agriculture, having founded Farmers Edge Wes. He focuses on sustainable, high-quality food production through innovative farming and business practices.

Outside of work, Jay is a family man who enjoys camping and skiing with his wife, Jennifer, and their three children. He is a supporter of his local community, particularly through his familys active involvement with 4-H programs.

He returned to full-time farming through a unique joint venture, where two non-related families successfully took over a century-old farm operation.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Precision Agriculture
He is a pioneer in variable-rate technology and founded Farmers Edge Wes to bring precision agronomy consulting to the industry.
Farm Business Strategy
He co-owns Vector Grain, a successful joint venture between two non-related families, and advocates for using professional advisors for succession and business planning.
Sustainable Crop Rotation
He strategically uses wheat and barley to target specific markets and believes in longer rotations for better disease management and soil health.

Media Appearances

Jay has no verified media appearances

Work History

11-2024
Grains and Oilseed Farmer, Owner / Operator at XJ- Holdings Inc.
10-2016 - 10-2024
Farm Business Co-Owner at Vector Grain
1-2011 - 3-2015
Western Regional Manager at Farmers Edge
9-2007 - 12-2010
Founder at Farmers Edge West
9-2004
Precision Agronomy Consultant at Demeter Solutions

Education

1993 - 1996
Bachelor of Science from University of Saskatchewan
1990 - 1993
Diploma from Red Deer Polytechnic

More Information

Social Presence :

Prographics :

Exp : 28 Location : Lacombe, Alberta, Canada Job Level : Junior Designation : Grains and Oilseed Farmer, Owner / Operator at XJ- Holdings Inc.
URL has been copied!

Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jay

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Jay take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jay

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.