Jay Eckert

Trailblazer
DISC Type : ID

Founder & Creative Director at Parachute Design Group Inc.

Toronto, Ontario, Canada

Overview

Jay Eckert is the Founder and Creative Director of Parachute Design Group Inc. , a Toronto-based agency he established in 2003. With over two decades of experience, he leads his team in web design, branding, and SEO. Jay holds a Graphic Design diploma from Seneca College and a Registered Graphic Designer designation.

Outside of his professional work, Jay is a passionate and recognized photographer, a hobby that serves as a personal creative outlet. He enjoys spending time with his young children and family. In a recent interview, he mentioned his favorite music genre is rock and his preferred spot in his town is his own backyard.

Featured in Swagger Magazines "Self Made" series, which profiled his journey of building his design agency from the ground up.

Personality Overview

Achievement-Oriented

Values Relationships

Assertive

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They are charming and have the ability to align others behind their decisions.

Topics They Care About

AI in Web Design
His recent posts and interviews highlight a focus on AI's impact on the creative industry and the new tools available for designers and developers.
Brand & Web Identity
As the founder of a design agency, his career is centered on creating impactful brand identities and custom websites for a diverse range of clients.
Search Engine Optimization
He is a self-described "search engine optimization aficionado" and emphasizes integrating SEO into every web design project from the start.

Media Appearances

Jay has no verified media appearances

Work History

4-2003
Founder & Creative Director at Parachute Design Group Inc.
3-2006 - 3-2009
Art Director at Swerve Design Group Inc.
10-2004 - 3-2006
Art Director at Lombardi Publishing Corporation
12-2003 - 10-2004
Graphic Designer at The Red Pages

Education

2000 - 2003
Diploma from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 5 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Founder & Creative Director at Parachute Design Group Inc.
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jay

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Jay take some risk or not?

  • They can take risks if necessary.

You And Jay

Personality Compatibility


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