Jay Goyal

Inspirer
DISC Type : di

Founder at Handforged

Jaipur, Rajasthan, India

Overview

Jay Goyal is the Founder of Handforged, where he specializes in point-of-view-led positioning and messaging for B2B service founders. With a background as a Brand Manager at Dilip Buildcon Ltd. and a Bachelor of Science from Whistling Woods International, he helps businesses establish a unique market position.

Based on his interests, Jay appears to value entrepreneurship and local community engagement, showing an affiliation with groups like COPRENEURS and The Open Space Society Jaipur. This suggests a passion for connecting with and supporting fellow business leaders.

Unique fact: He once performed a "masochistic" audit of over 50 agency websites at once, discovering most used the exact same generic headlines.

Personality Overview

Charming & Persuasive

Generous

Achievment Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

B2B Positioning
His core focus is helping B2B service founders use a strong point-of-view (POV) to create an unrivalled market position and move beyond generic messaging.
Market Differentiation
He consistently writes about the failure of businesses to differentiate, noting that most vendors sound identical and conform to industry norms rather than highlighting their unique edge.
Authentic Brand Messaging
He challenges founders to stop using jargon and cloned promises, advocating for messaging that reflects a company's true value and avoids generic claims like "we care. "

Media Appearances

Jay has no verified media appearances

Work History

3-2023
Founder at Handforged
11-2021 - 3-2023
Brand Manager at Dilip Buildcon Ltd.

Education

2014 - 2017
Bachelor of Science - BS from Whistling Woods International
4-2023 - 8-2023
Digital Marketing from Digital Scholar

More Information

Social Presence :

Prographics :

Exp : 4 Location : Jaipur, Rajasthan, India Job Level : Leadership Designation : Founder at Handforged
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jay

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jay take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jay

Personality Compatibility


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