Jay Goyal in

Jay Goyal

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Founder at Handforged
📍 Jaipur, Rajasthan, India

Jay Goyal is the Founder of Handforged, where he specializes in point-of-view-led positioning and messaging for B2B service founders. With a background as a Brand Manager at Dilip Buildcon Ltd. and a Bachelor of Science from Whistling Woods International, he helps businesses establish a unique market position.

Based on his interests, Jay appears to value entrepreneurship and local community engagement, showing an affiliation with groups like COPRENEURS and The Open Space Society Jaipur. This suggests a passion for connecting with and supporting fellow business leaders.

Unique fact: He once performed a "masochistic" audit of over 50 agency websites at once, discovering most used the exact same generic headlines.

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Experience
4 Years
Current Role
Founder
Job Level
Leadership
Location
Jaipur, Rajasthan, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jay cares about

B2B Positioning
His core focus is helping B2B service founders use a strong point-of-view (POV) to create an unrivalled market position and move beyond generic messaging.
Market Differentiation
He consistently writes about the failure of businesses to differentiate, noting that most vendors sound identical and conform to industry norms rather than highlighting their unique edge.
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Career

Work history

3-2023
Founder
Handforged
11-2021 - 3-2023
Brand Manager
Dilip Buildcon Ltd.
In the press

Media appearances

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Education
2014 - 2017
Bachelor of Science - BS
Whistling Woods International
4-2023 - 8-2023
Digital Marketing
Digital Scholar
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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