Jay Hoffman in

Jay Hoffman

Pioneer · DISC type DSI
Director, Sales Enablement at Synack, Inc.
📍 San Francisco Bay Area, United States

Jay is a GTM Enablement Leader who fuels success with metrics-driven, AI-powered strategies. He has deep experience in reducing onboarding time and aligning enablement with revenue goals for global sales and technical teams. Colleagues describe him as a creative problem-solver with vast knowledge and a consummate learning professional.

Based on his extensive career in the San Francisco Bay Area, Jay likely enjoys the local culture and may follow regional sports. His professional focus is centered on leveraging technology and data to drive sales success, indicating a passion for innovation and measurable impact in his field.

Unique fact: While at SonicWall, Jay led a global team that successfully certified 2, 300 partner systems engineers annually.

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Experience
7 Years
Current Role
Director, Sales Enablement
Location
San Francisco Bay Area, United States
Personality Overview

How Jay shows up

Friendly But Fast
Dynamic But Sincere
Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Priorities

Topics Jay cares about

AI in Enablement
His headline, experience, and recent posts highlight a focus on using AI to power go-to-market success, reduce ramp time, and create scalable content strategies.
Metrics-Driven GTM
He emphasizes aligning enablement with GTM KPIs and using data-driven strategies to improve revenue outcomes and prove the value of his programs.
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Career

Work history

10-2022 - 5-2024
Director, Sales Enablement
Synack, Inc.
10-2021 - 11-2022
Senior Manager, Sales Enablement
Bloom Energy
2-2021 - 2-2022
Enablement and Instructional Design Consultant
Apple
12-2018 - 2-2020
Sr. Technical Solutions and Enablement Manager
Lookout
8-2015 - 11-2018
Sr. Manager, Learning Enablement and Certification
SonicWall
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-1980 - 6-1982
Education details unavailable
Eastern Illinois University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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