Jay Hoffman

Pioneer
DISC Type : DSI

Director, Sales Enablement at Synack, Inc.

San Francisco Bay Area, United States

Overview

Jay is a GTM Enablement Leader who fuels success with metrics-driven, AI-powered strategies. He has deep experience in reducing onboarding time and aligning enablement with revenue goals for global sales and technical teams. Colleagues describe him as a creative problem-solver with vast knowledge and a consummate learning professional.

Based on his extensive career in the San Francisco Bay Area, Jay likely enjoys the local culture and may follow regional sports. His professional focus is centered on leveraging technology and data to drive sales success, indicating a passion for innovation and measurable impact in his field.

Unique fact: While at SonicWall, Jay led a global team that successfully certified 2, 300 partner systems engineers annually.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in Enablement
His headline, experience, and recent posts highlight a focus on using AI to power go-to-market success, reduce ramp time, and create scalable content strategies.
Metrics-Driven GTM
He emphasizes aligning enablement with GTM KPIs and using data-driven strategies to improve revenue outcomes and prove the value of his programs.
Reducing Ramp Time
He has a proven track record of significantly shortening onboarding and time-to-productivity in multiple roles at companies like Synack, Bloom Energy, and Apple.

Media Appearances

Jay has no verified media appearances

Work History

10-2022 - 5-2024
Director, Sales Enablement at Synack, Inc.
10-2021 - 11-2022
Senior Manager, Sales Enablement at Bloom Energy
2-2021 - 2-2022
Enablement and Instructional Design Consultant at Apple
12-2018 - 2-2020
Sr. Technical Solutions and Enablement Manager at Lookout
8-2015 - 11-2018
Sr. Manager, Learning Enablement and Certification at SonicWall

Education

1-1980 - 6-1982
Education details unavailable from Eastern Illinois University

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Director, Sales Enablement at Synack, Inc.
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jay

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They are generally fast movers and can take quick decisions
  • Can Jay take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jay

Personality Compatibility


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